The Beautiful Bet

A bold logo design and website help a football fan create an online community

The Beautiful Bet logo designe

Photo courtesy of Soccer.ru

Overview

The Beautiful Bet is an online meeting place for football fans to air and share their views on the 'beautiful game'.

The client wanted a website that would appeal to knowledgeable fans interested in exchanging views with other fans, writing football-related articles and keeping up with the latest news – all in one place. Affiliate advertising would generate revenue with links to betting sites.

Logo design

The client already and wanted a bold sans serif with a football incorporated somewhere in the design. After trying out a few different variations an older style with a distinctive zig-zag pattern was chosen. I drew a slightly condensed bold sans serif with chamfered edges to give the letterforms soft edges, weighted to match the football device.

In a proverbial nod to the referee, the primary brand colour was specified as black.

The Beautiful Bet logo

Website

The brief specified a website that would show user-generated content, news articles and affiliate advertising with backend functionality for members' to write and publish articles once they had signed up.

I roughed out some UI sketches before producing marked up HTML/CSS templates which were then handed over to a developer who integrated them into a CMS and database with the client's specified functionality.

The Beautiful Bet logo
The Beautiful Bet website

Promotional banners

To help promote the launch a series of banners were produced for social media and advertising. Each one plays on the name of a footballer (write for us = Ian Wright), their characteristics (beautiful game = George Best who was a good looking bloke) or a generic phrase (voice your opinion). The logo also neatly integrates with the football in the image.

Beautiful Bet banner 1 Beautiful Bet banner 2 Beautiful Bet banner 3 Beautiful Bet banner 4